EXPERIENCE LUXURY

In a competitive market where exceptional service and premium experiences are the cornerstones, Lively Properties has carved out its niche as a leader in luxury property management. Established in September 2021 by co-founders Tom and Guss, Lively Properties specialises in curating unparalleled high-end stays across the Mornington Peninsula, Yarra Valley, Melbourne, and surrounding areas. Combining a keen understanding of property, market research, and hospitality, this passionate duo has created a brand synonymous with quality, trust, and the ultimate getaway experiences.

Lively Properties focuses exclusively on high-end luxury accommodations, offering guests extraordinary and indulgent experiences tailored to their needs. Complementing Lively is its sister brand, Peachy Properties, which caters to travellers looking for beautiful homes in key destinations at a more accessible price point. This strategic dual-brand approach allows the company to serve a broader market while maintaining Lively's exclusivity.

“With Lively, we’re really focused on the best of the best,” explains Guss. “It’s about handpicking properties that align with our high standards, while Peachy grows organically to cater to a wider audience.”

Together, the brands manage an impressive portfolio, supported by a dedicated team of 10 internal staff and a network of approximately 30 cleaners, maintenance personnel, and gardeners. This infrastructure ensures every property—from entry-level to elite—is meticulously cared for year-round.

Lively Properties don’t just offer places to stay; they deliver beautifully rounded, relaxed and uncomplicated, unforgettable experiences. Through partnerships with local businesses, Lively’s guests enjoy exclusive opportunities – from private chef services to hot air balloon rides, to access to the region’s best restaurants and wineries.

“We want our guests to experience the high life, from stunning views and private pools to unique activities that make their stay truly special,” says Tom. Lively’s digital concierge service ensures guests can easily arrange these personalised experiences, further enhancing their getaway.

While delivering luxury to guests is a cornerstone of Lively’s mission, the company’s commitment to property owners is equally paramount. “We treat each property as if it’s our own,” Guss emphasises. Lively’s team handles every aspect of property management, from ensuring year-round maintenance to implementing high-quality marketing strategies that maximise exposure. This approach not only preserves the high-quality facilities of each property, it also guarantees owners consistent returns, even in a saturated market.

In 2024, Lively launched a visually stunning and user-friendly website, designed to showcase the charm of its properties and the surrounding regions. The response has been overwhelmingly positive. “The website has made a significant impact, increasing both traffic and bookings,” says Tom. “It’s not just visually appealing but also functional, benefiting both our guests and our property owners.”

Direct bookings have surged by an impressive 300% compared to the previous year, reinforcing Lively’s position as a leader in the luxury market.

Lively Properties’ success is also driven by its investment in top-tier marketing. Professional videos, high-quality photography, SEM, SEO and targeted advertising campaigns on platforms like Airbnb contribute to occupancy rates that are 30-40% higher than comparable properties in the area.

“We pride ourselves on putting our properties in the best light and getting them in front of the right audience,” says Guss. “Our efforts ensure owners see consistent bookings and guests have their expectations exceeded.”

As Lively and Peachy Properties continue to grow, the team’s ambitions stretch beyond Victoria. With plans to expand into other regions of Australia, they are steadfast in their commitment to delivering world-class luxury experiences.

“The ultimate goal is exclusivity and excellence,” says Tom. “While we’re always open to new additions, we’re keen to maintain a handpicked inventory that aligns with our brand.”

For guests, Lively offers more than just accommodation—it’s an immersion into luxury. Lively understands what their clients are looking for in a dream getaway, and they ensure they deliver a seamless experience. From a simple and appealing booking system to unmatched attention to detail, every aspect of a Lively stay is designed to inspire and delight.

For property owners, partnering with Lively means entrusting your asset to a team that values it as highly as you do. With a proven track record of higher occupancy rates, meticulous care, and cutting-edge marketing, Lively ensures your property thrives in a competitive market.

Whether you’re planning your next luxurious escape or seeking a trusted partner to manage your high-end property, experience the difference with Lively Properties.

https://livelyproperties.com.au/

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